Back in 2002 when the Jaguar brand—ensconced amongst the leather-and-burled-walnut elite—moved abruptly down market with its X-Type sedan, executives described it as the “democratization of luxury.” Except that the X-Type had very little Jaguar in its DNA. Cramped, underpowered, and filled with Ford switchgear, the X-Type was a symbol for a troubled brand flailing for […]
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